Marketing
Tag your links. Know what's working.
Generate UTM-tagged campaign URLs so your analytics actually show where traffic came from — no more guessing.
The page you're sending people to. Include https://.
Where the traffic comes from. Think platform or site name.
The marketing channel. How the link gets delivered.
A name you'll recognize in your analytics. Use dashes instead of spaces.
The paid keyword you're bidding on. Only matters for search ads.
Tells apart different links in the same campaign. Good for A/B tests.
Fill in the fields above and your URL will appear here.
What are UTM parameters?
UTM parameters are tags you add to the end of a URL. When someone clicks that link, the tags get sent to your analytics tool (Google Analytics, Plausible, etc.) so you can see exactly which campaign, platform, and ad drove the visit.
There are five standard parameters. Three are required: source (where the click came from), medium (the channel type), and campaign (the campaign name). Two are optional: term (the paid keyword) and content (to differentiate links within the same campaign).
Consistency matters. If one team tags a link with "linkedin" and another uses "LinkedIn," analytics treats them as separate sources. Pick a convention — lowercase, dashes for spaces — and stick with it. This tool lowercases everything automatically to keep your data clean.
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