SEO

Trace your redirect chain, hop by hop.

See every status code between the URL you typed and the page that actually loads.

Why redirect chains matter for SEO

Every redirect adds latency and dilutes link equity. A single 301 is fine — that's how you move pages cleanly. But chain two or three together and search engines start losing patience. Googlebot follows up to 10 hops before giving up, and each hop bleeds a small amount of PageRank. Worse, a redirect loop (A redirects to B, B redirects back to A) makes the page completely unreachable for both crawlers and users.

Temporary redirects (302, 307) are another common mistake. They tell search engines the move isn't permanent, so the original URL keeps its indexation instead of passing authority to the destination. If you meant the move to be permanent, use a 301 or 308. This tool traces the full chain so you can see exactly where each hop lands, which status code it returns, and whether there are mixed-protocol issues like HTTP-to-HTTPS mid-chain that could trigger security warnings.

Redirect issues hurt your SEO. Run a full audit.

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